Identify and Evaluate Advertising (Info Wise)
Type
Book
Authors
ISBN 10
1467775800
ISBN 13
9781467775809
Category
Democracy, Civil Society, Good Governance, Rule of Law (Red label)
[ Browse Items ]
Publication Year
2015
Publisher
Pages
40
Description
What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more. - from Amzon
Number of Copies
1
